Guerlain’s In the Name of Beauty Seminar is a groundbreaking virtual series that takes immersive interactive learning to a whole new level. Launched on a custom-built platform that functions like a social media network, this allows Beauty Advisors (BAs) to share their stories, connect and stay up to date on the latest Guerlain news and developments.
To encourage interaction, Chab Lab introduced a unique “coin” system that rewards BAs for engaging with the platform and redeeming exclusive rewards. After a month of online activity, BAs are also invited to join a live seminar, which is streamed using Unreal Engine technology and offers a front-row seat to internal updates and insights.
To create a truly immersive and engaging experience, 3D creation techniques and seamless editing bring the virtual environment to life. With 280 virtual viewers and more, Guerlain’s Seminar is a cutting-edge event series that leverages the power of technology and innovation to connect, educate, and inspire.
2022 > SINGAPORE
Industry: Philanthropic
Project: Guerlain In the Name of Beauty Virtual Seminar
