Virtual reality (VR), augmented reality (AR), and mixed reality (MR) are increasingly being used to improve overall event experiences around the world. Therefore, knowing the differences between the three is essential for the future of event management as more and more event agencies incorporate these technologies into their events. Discover some Chab Events events examples of tech events about augmented, mixed or virtual reality.
Let’s see the difference between Augmented Reality, Mixed reality and Virtual Reality
What is Augmented Reality?
Augmented reality is technology that layers computer generated elements on top of existing realities which enables users to interact with virtual content in real-world settings and clearly distinguish between the two.
AR can be used for entertainment, like in the gaming phenomenon Pokémon GO, or to find useful information just like in the app Layar where users can find nearby ATMs, restaurants, see real estate for sale, and more. Pepsi took AR a step further and incorporated the technology into their Pepsi Max #LiveForNow marketing campaign with the incredibly amusing monster mirror and the awe-inspiring bus stop prank in London.
What is Virtual Reality?
Virtual reality is all about creating a virtual world that users can interact with. VR involves an artificial, computer-generated simulation of a real life environment designed in such a way that users would find it difficult to differentiate between what is real and what is not.
Furthermore, virtual reality is usually experienced through a special VR viewer, such as the Oculus Rift, or goggles that are connected via an app on your phone like Google Cardboard or Samsung Gear VR. Check out how Chab Events Paris treated BNP Paribas employees to a VR obstacle course earlier this year.
What is Mixed Reality?
Mixed reality is the latest addition to augmenting the world we see with a digital environment. It is the latest development of the technology, and not just overlays but anchors virtual objects to the real world, allowing the users to use their hands rather than joysticks or controllrs.
Mixed reality is brought to life through a special MR google, such as the Microsoft Hololens 2, or the upcoming Appel goggles. Like an advanced form of AR, Mixed reality allows objects to be overlayed in a real environment, or even an entire virtual world, while still seeing your real world. The perfect application example is the mapping of your favortie store, in your living room so that you can browse and interact with the products.
Similarities & Differences
Both virtual, mixed and augmented reality leverage similar technologies and share the same goal of immersing the user, though all three systems do so in different ways.
Augmented reality enhances experiences by adding virtual components such as digital images or graphics as a new layer of interaction with the real world. Contrastingly, virtual reality creates its own separate reality that is entirely computer generated.
Virtual Reality is usually delivered through a head-mounted, or hand-held controller. This equipment connects users to the virtual environment and allows them to control and navigate their way through an alternate reality while being isolated from the real world.
Mixed Reality is also delivered through a head-mounted gear, but without hand-held controller, and the gear are transparent glasses allowing to see through your physical world. This equipment allows users to interact with the virtual environment without being isolated from the real world.
Which is better?
While virtual reality is far more immersive, augmented reality provides much more freedom to users, and more possibilities for marketers because it is not limited to a head-mounted display. Mixed Reality combiens the best of both world and is the most advanced technology. Currently, AR seems to be better equipped to fulfil the social needs of humans as well, largely because it is augmenting our current world instead of trying to replace it altogether. MR will follow soon with the adoption in the next 3 ot 5 years of MR device by the larger audience. This also explains Facebook’s efforts to make VR more social with their Spaces app where users get to hang out with their friends in virtual settings.
Despite their similarities, however, both AR, MR and VR differ enough to shine in their own separate functions. Augmented reality has the potential to be used as everyday assistance to help people make better decisions about food, transportation, and other daily activities. While virtual reality could turn into a fully immersive entertainment activity, whether it be gaming or experiencing great storytelling.
Go ahead and share with us your best VR/MR/AR experiences and your opinions on which you prefer and why!
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