Enjoy European Cheese Street Activation

Promoting the European cheese

This year, Chab Events organised a successful media event and activation to promote European cheese to local consumers. To promote European cheese, two different events have been created: the first one was theTasting Media Event in order to make European Cheese known by media representatives and influencers to reach local medias and social medias.

The second one is the European Cheese Campaign, described here, a 2-day street marketing event (street activation event) in different places in Singapore.


The European cheese campaign, street marketing event

For the second year in a row, Chab Events helped to conceptualise and set up a pop-up Cheese Bar to promote European Cheese in Singapore in collaboration with Sopexa. The team planned a 2-day street activation at 2 prime outdoor locations to reach as many people as possible.


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Day 1: A strong crowd attracted at South Beach Avenue

Day 1 took place at South Beach Avenue during lunch time and attracted a strong crowd, mostly made up of working professionals from nearby offices. Unsuspecting passers-by were thrilled to try bite-sized gourmet treats created by Chef Kelvin Loke from Vineyard@Hort. We also set up a chill-out area for people to relax and enjoy the cheese.




Day 2: Pop-up cheese bar, photo booth and goodies at Orchard Cineleisure

Day 2 kicked off at weekend hotspot, Orchard Cineleisure. This time our pop-up cheese bar was open between 12pm – 6pm to attract weekend shoppers to try the different cheese-based canapés, take cheesy photos at the customised photo booth, and collect their goodie bags.

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The canapes being served up at the Cheese Bar on both days were greatly appreciated by veteran cheese lovers and amateurs alike. The dishes offered included shredded emmental cheese sprinkled over dried apple and hazelnut praline, brie stuffed with mushroom duxelles, grapes and mango gel and camembert paired with dried apricots and olives.

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It was an incredibly successful street activation overall that pleased turophiles and sparked intrigue in newbies to the flavourful world of cheese.



Contact our event street marketing event agency in Singapore for more information

If you are looking to make a memorable event, to create an unusual event to promote your ideas and your values, you’ve come to the right place. Trust the Chab Events team to deliver an experience that will dazzle the senses!

Send your enquiries thanks to our contact page.


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