Singapore skyline

What is our new normal?

We’re an events agency. We think on our feet. We work well when assigned the impossible. Complete a set up for 200 pax complete with a full stage, rigging and AV in under two hours? Hold our bags, we’re about to work some magic. 

But in the last few months, the world we live in has asked us to do the impossible. 

Sit still. Wait. Let someone else be in charge for a change. 

We’ve watched the events of 2020 unfold as if we were delegates in some twisted B-grade Hollywood production. It began with political events that caused plans to change. Then reports of a flu-like illness sweeping its way through the Hubei province in China. 

Once the spread began to be reported outside of the mainland, we knew the writing was on the wall. Events were cancelled and clients were taking precautionary measures to postpone events indefinitely. We watched. We waited. Unable to do anything but be. As of the last count, almost every nation has imposed travel bans: incentive travel opportunities are out of the question for the foreseeable future; public gatherings of more than 10 people have been banned: small scale events are not an option. 

So what can we do? Well, as people get settled in at home and self-isolate to flatten the curve, we ramp up our video production efforts and meet a demand that we had initially turned down due to the lack of manpower. 

We plan our strategy for 2020 and 2021. Expanding the reach and capabilities of Chab Events is at the forefront of our focus and we hope that when the dust settles, we will be able to unveil the plans we have for the business. We are cleaning up the areas that needed to be overlooked due to the sheer demand for our resources in the past. 

Today, we are predicting that business will slowly recover when the restrictions are lifted. It will take a few months before we can get back in the saddle and do what we do best. Till then, we take this opportunity to recalibrate all that we have known, rethink our approach to events management and spend some time to be with the ones we love.

As an industry, our only hope is to come together. Solidarity in this period will aid us far better than any other measure in the past.