This November, Chab Events organised a successful media event and activation to promote European cheese to local consumers.
Fifty prominent media representatives and influencers were in attendance for the media event held at the picturesque Me@OUE to enjoy a variety of cheeses paired with wine. The line-up ranged from the more popular varieties like camembert to the less appreciated stilton cheese.
To add a fun twist to the regular tasting process, we encouraged guests to try the cheeses blindfolded or with nose clips to put their tasting skills to the test. Some were more enthusiastic and chose to go blindfolded and have their nose clipped while trying to guess the different cheeses on their plates.
The event ended late in the afternoon with a buzzing cocktail and networking session where guests got to try cheese based canapés freshly made by the talented chefs at Me@OUE.